Test your email signature with as many different email platforms as you can to experience how each interprets the signature you have created.
Use point size (pt) instead of pixel size (px) when setting your fonts – this is the most reliable way to ensure consistency on every email platform. For example, instead of “” make sure your email signature reads “so that they aren’t redirected to an error screen. Always use full URLs in hyperlinks, because some smart phone platforms require this for the hyperlink to work. Many of your contacts may read your emails on a smart phone, which means your email signature should be narrow to accommodate a smaller screen. Keep your lines under 72 to words to avoid text wrapping. If they’re communicating with you via email, they are already experiencing your business first hand! Never include mention of awards your company has received or advertisements. Don’t include a legal disclaimer unless your industry requires it – they rarely hold any actual legal authority anyway. Skip your mailing address or fax number – most of your contacts don’t need this information. Avoid including multiple phone numbers and email addresses, pick your contact preference and stick to it. To save space, simply hyperlink your title to the “About Me” page on your website. Include no more than seven lines, however most industries can stick to four. Things you should always include: Your Name, Title, Phone Number, Website, Blog and any applicable social media. 
It’s okay to use social media icons, but limit it to the most important accounts like LinkedIn, Twitter, Facebook and industry-related sites.Ģ. If your logo is particularly colorful or complicated, consider including a simplified version in your email signature. Steer clear of images or graphics aside from your company logo – you could risk your signature being confused for an attachment by the email server. Not only is it confusing for the reader, but it’s a spam trigger. Avoid white, or light-colored, hard to read font. To keep your email signature in check, we recommend you follow these five core principles. So how do you know how your email signature stacks up? A poorly crafted email signature will cause contacts to doubt your skills or judgement, or worse, it may even annoy them. A cleverly crafted email signature will increase your professionalism and can give everyone from leads to established clients a chance to explore your personality on the web. Although they cost almost nothing, email signatures can have a powerful effect on your brand.
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